Logos & Icons

"Logos are the graphic extension of the internal realities of a company.” - Saul Bass

“A logo doesn’t sell (directly), it identifies.” - Paul Rand

“The strongest logos tell simple stories.” - Sol Sender

A good design (including your logo) can be a proud ambassador, it’s not a salesman.

Instead, it’s meant to spark in the mind of your customer a positive memory or emotion, which can lead to further positive (and lucrative)

interactions with your brand.

Actual product branding and conceptual designs for potential product branding