Graphic Design
“If it doesn’t sell, it isn’t creative.” David Ogilvy
“Creative without strategy is called ‘art.’ Creative
with strategy is called ‘advertising.” Jef I. Richards
“Creativity is intelligence having fun.” Albert Einstein
Most of my professional life I have worked in Graphic Design. The best thing for me is the challenges if gives me to optimize the audience that it's tailored for. I love developing the concept into something tangible for the market it's designed for..Then managing the success of the concept into a winning brand, product,
campaign, event or published book.
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See below examples of Advertising, Packaging, Catalog and Publication Design, Photography with Studio and on Location Direction, Display Exhibit, Trade Show and Sales Support, Direct to Consumer, Campaign, Merchandising, POP and POS, Digital Marketing, Vinyl Wraps, Brand Guides, Swatch Cards, and Publication.
Advertising - Gildan/CMA - Promotional Campaign
Advertising
Conceptual design for potential product branding
Advertising - Lockheed Martin HR Campaign
Advertising - Lockheed - Encouraging Future Women Engineers
Advertising - Boeing - Introducing the 787 Dreamliner
Advertising
Advertising -Goldtoe - Branding Footcovers
Advertising - Promotional Event
Advertising - Lowes - American Tradition Paint Campaign
Merchandising - Modular Gondola Systems
Advertising
Advertising - TREK Bicycles - Lance Armstrong Tour Wins
Merchandising - Modular Rack System
Advertising - Gildan - Concerts Promotion Campaign
Advertising - Gildan - Event Sponsoring Campaign
Advertising
Advertising/POS - Gamewear apparel
Advertising - Billboard Campaign - Gildan Retail Introduction
Gildan T-Shirts Ad- Annual Bridge Run Charleston, SC
Advertising
New Product Rendering - Concept product Illustration
Long John Silver's Advertising - Stipple art
Advertising
Isn't It Time Campaign - Gildan Brand Awareness
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Billboard Advertising - Lowes Dual Location
The Home Depot - Remington PAT Tools Ad
Advertising
Marshall Best - Full Catalog and Mechanical Specifications
Advertising/Catalog - New product group
Publication
Publication Samples - Best Sellers
Catalog/Swatch Card/Sales Promotional - UW Line Branding
Merchandising Proposal for Bass Pro Shop -Tru Timber
Modular Corrugated Mechandising - Comfort Colors
Packaging Illustration - BridDog Hard Peach and Blackberry
Merchandising
Modular Gondola Retail Fixtures - Various configurations
Mobile custom Retail Fixtures - H Rack Merchandisers
Merchandising
Merchandising/Packaging - Floor Displays & POS
Merchandising/Display/POP - Gildan Showroom, New York
Merchandising
Merchandising/Display/POP
Packaging - Gildan Platinum
Packaging - Gildan UW Platinum and shirt packs
Packaging - BirdDog Small Batch Bourbon Whiskey
Packaging - Motion Security Lighting
Conceptual design for potential product branding
Packaging - All Pro™ Sub-branding design study
Packaging
Packaging - Gildan Active X Underwear - Klearfold™ Packs
Blanket model release - 2013
Packaging
Packaging - Full line Lighting Packaging and Branding
Packaging - Label Design Ceramic Decal
Packaging - Gildan UW packs
Full Product Banding - Health Services Company
Blanket model release - 2013
Presentation/Sales Support/PPT - New Product
Trade Show Displays - Exhibits & Promotions
Photography - Samples of Studio and On-Location Direction
Photography - Editing and Color Correction Example
Digital Marketing - Discount Code links
Digital Marketing - QR Code Discount Credit
